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The campaign was an important step in Vattenfall's efforts to achieve a fossil fuel-free future, benefiting both their business and society. By combining Gullers Group's expertise in social storytelling and THNX Innovation's augmented reality technology solutions, we helped Vattenfall inspire its employees and raise awareness of the company's transition to a sustainable future, as well as attract employees to both its offices and website.
The challenge was to create a mobile app that allowed employees to easily and quickly access AR content and provide an opportunity for direct interaction with the campaign materials. The app needed to be user-friendly and engaging, with a seamless integration between physical and digital interactions. In addition, the AR experiences needed to be easily customizable to ensure smooth deployment in Vattenfall's offices across Europe to achieve maximum engagement across the company.
To meet the demands for quick, easy and seamless access to the AR experience, THNX Innovation used Apple App Clips and Google Play Instant. These technologies allowed employees to instantly download a temporary version of the AR app, providing a seamless user experience without the need to install the full app. By scanning a QR code, employees could quickly access the app and view the digital posters through their phone's camera. To further enhance the user experience, the app utilized the device's accelerometer and gyroscope to keep the experiences in the right place. This technology ensured a stable and smooth augmented reality experience, allowing Vattenfall employees to easily engage with the campaign content.
An innovative AR solution that increased interest and interaction with the campaign. The seamless integration of physical and digital elements created a lasting impression and inspired employees to actively participate in Vattenfall's vision of a sustainable future.
