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The campaign was a key step in Vattenfall’s efforts toward a fossil-free future, bringing benefits to both the company’s operations and society at large. By combining Gullers Grupp’s expertise in social storytelling with THNX Innovation’s technical solutions in augmented reality, we helped Vattenfall inspire its employees, raise awareness of the company’s transition to a sustainable future, and attract employees to both the offices and the website.
The challenge was to create a mobile app that enabled employees to easily and quickly access AR content and provide an opportunity for direct interaction with the campaign material. The app needed to be user-friendly and engaging, with seamless integration between physical and digital interactions. Additionally, the AR experiences had to be easily customizable to ensure smooth installation at Vattenfall's offices across Europe, maximizing engagement throughout the company.
To meet the demands for fast, easy, and seamless access to the AR experience, THNX Innovation utilized Apple App Clips and Google Play Instant. These technologies allowed employees to instantly download a temporary version of the AR app, providing a smooth user experience without the need to install the full app. By scanning a QR code, employees could quickly access the app and view the digital posters through their phone's camera. To further enhance the user experience, the app leveraged the device's accelerometer and gyroscope to keep the experiences aligned and stable. This technology ensured a smooth and steady augmented reality experience, allowing Vattenfall employees to easily engage with the campaign's content.
An innovative AR solution that increased interest and interaction with the campaign. The seamless integration of physical and digital elements created a lasting impression and inspired employees to actively participate in Vattenfall’s vision of a sustainable future.
